Michael Sean Connors Graphic Design
Design can be many things and it’s all around us, but it typically means: to improve the world. Even in just a tiny way. Design can make things more memorable, more useful, more beautiful.
My name is Michael Sean Connors and I love design and you probably do, too. You may have guessed, I specialize in Graphic Design, which simply is to convey a message.
White Glove Catering
Do you want the message to convey a mood, theme or color palette?
• Sophistication, Competency, Casual
• Springtime colors
Do you want to extend an invitation to someone?
• Fund Raiser
• Rock concert
Maybe to encourage the viewer to a certain action.
Or to direct someone to a place on a campus.
• Admissions This Way
My skills present your information so that it can be effortlessly absorbed and utilized.
Throughout my experience I’ve encountered many misspent efforts to convey messages in a specific manner. Many elements of a project can be visually distracting if incorrectly designed. The effect can cause the viewer to question the professionalism of a business, or the commitment signified.
I consider why the energy goes wrong and what is required to improve it. In some circumstances it can be simply taking down an expired poster or actually having a monthly menu for each and every month. Or even just using your business name consistently. I will provide direction as necessary and help you develop your vision. We will work together as much as you need.
For your project, I want to know what your outcome is to be. Of course, I will aid you in getting the most impact for your budget.
• Restaurant/Beer Menus
• Wedding Invitations
• Hand-outs, Give-aways
• Signage, Wayfinding
Branding, as in the above list, is the core of any project. With Branding in mind, anything you want to convey is designed to complement your style, brand or any idea you have. This will connect you more completely to the viewer.
Frequently Asked Questions
I want a logo, what do you need from me?
A logo creates an easily understood visual symbol that identifies something such as a business, a project, an idea or a product.
Creating your perfect logo requires that we understand what will be identified. To clarify this for us we’d like to know (or help you determine) your:
Target Market - their age, location and what they want
Unique Sales Approach
A knowledge of your unique business/project, its purpose and how you see it moving forward will help in the creation of your special logo.
Every logo is unique. We will guide you in the process of discovering exactly how you want your logo to look. You probably have preferences for color, styles of type and styles of design - intricate or simple. You may want imagery, text or both. Some of the helpful items you might want to provide, to aid us in determining what appeals to you, could be photos, logos, color samples, quotes, typeface examples or trinkets. We will look over your samples and discuss what your expectations are for the use of the logo.
I've heard of Pantone colors. Can I have them?
Sure. The Pantone Matching System allows very specific ink colors to be matched by a print shop. We choose the color from Pantone’s collection and the print shop will reference Pantone’s collection and mixing formula to reproduce the required color. These are spot (specific) colors and can be more expensive to print and are typically done on a large-run web press. A color specified from CMYK palettes is the least expensive since the shop doesn’t need to custom mix an ink and load it into the press. We can convert many spot colors into CMYK, if desired.
What are RGB and CMYK?
Maybe you’ve heard of primary colors. Popularly they are red, yellow and blue. The idea is that you could mix them to create any hue.
RGB (red, green and blue) and CMYK (cyan, magenta, yellow and black) are two kinds of primary color sets. RGB is used when color is created by light, like a TV, PC screen or Movie Screen. Mix 100% of each of the three colors to make white. 0% of each color produces black (absence of light). Web graphics should be produced in RGB.
CMYK uses transparent ink to print color on white. Conversely, compared to RGB, 100% of the four colors produces black and 0% of each creates white (nothing really, just blankness).
What is image resolution? Is it important?
Yes. Image resolution is how detailed an image is. PPI is pixels per inch and DPI is dots per inch. Pixels are the current digital-age units. Dots refer to a printer’s technique. Today the terms are often interchangeable. When printing images, 300 ppi is usually quite excellent, producing a good, clear picture. When viewing an image on a screen, 72 to 96 ppi is suitable. Your Graphic Designer will be able to determine what resolution is needed so that all of your ideas, whether printed or on screen, will look their best.
I found a photo on the internet, how can I use it?
This is inherently a very bad idea. Here are two reasons:
That photo, likely belongs to someone else. If you use or copy anything that doesn’t belong to you it is required that you have permission from the owner of that work. Legal permission. Always.
The other reason is how sharp that photo will look if we make it very large. Looking closely at a photo we’d see that the image is made of a grid of pixels. Just like square tiles on the floor. Ideally we need images with the tiniest squares possible. For example: at least 2000 pixels by 2000 pixels or 1 megabyte.
I can assist in locating suitable photos or direct you to places that you may purchase (license) images for care free use.
What is the difference between scalable vector file and a raster/bitmap file?
A reproducible image is either comprised of vectors or pixels. A vector file utilizes mathematical formulae to determine the location, color and relation of all the graphic elements. This allows for the image to be scaled to very large sizes with no loss of quality. A raster/bitmap file develops a grid of pixels to represent the image. Each pixel in the grid is assigned a color value. If the image’s grid is 1000 pixels by 1000 pixels and is printed much larger than 5 inches square it will look pixelated and jagged. A bitmap file can often be a larger file size than an equivalent vector file. Any vector file can be converted to a bitmap type image quite simply. However, converting a bitmap file to vector can be very labor intensive. A vector file can contain editable text. A professional graphic designer is an expert in the use of these files.
I see restaurants with menus updated daily. How do they do that?
This is a neat question. These are templates that are created specifically for the restaurant. They may have pre-printed blanks, especially if the design uses colors or something special. Or, the template is printed, along with the updates each time. The chef develops what the choices will be and simply types them into the template. Then they’ll print them in-house from a standard computer printer so they don’t need to rely on yet another daily, outside service. We can develop a daily menu template system for you. Let us know what software you are going to use, e.g., MS Word, so we can make it as simple as you require. We would also help you select the most appropriate paper for the menu, like brown kraft paper or a rich cream color.
Can you make bound books?
Yes. We layout your book to be sent to a printer and bindery. Alternatively, we can hand-produce a book for you in our own studios.
If you create a logo or a picture, can it be used for both print and web?
Ideally, yes. Different file types are required for different uses. We can assure that you have the various file types needed for your intended use. For example:
PDF - Portable Document Format is used to allow carefully arranged pages that can be viewed by anyone.
SVG - Scaleable Vector Graphic is used for shapes and type that may need to be used in very large sizes.
PNG - Portable Network Graphic is used when a shape needs a transparent background, like your logo, to go on a photo.
TIF - Tagged Image Format is a non-compressed image. Good for printing HD quality.
JPG - Joint Photographic Group is a compressed image. Usually good for web.
AI - Adobe Illustrator is a very powerful and editable file. Text can be edited, colors can be changed. Requires Adobe Illustrator to open it.
PSD - Photoshop is an Adobe Photoshop specific file that also requires proper software to open it.
BMP - Bitmap is a non-compressed image. Archaic.
EPS - Encapsulated PostScript is similar to an AI file but can be edited by a wider range of software.
Will the product belong to me?
Once the service is paid in full the finals will be exclusively yours, forever. We retain the rights of all other design concepts that may have been developed in the process. Until payment is received, all rights are reserved. Your files, as requested, can be e-mailed or uploaded to your cloud service. CD-ROMs and thumbdrives are also available. Very large files, like books, may be too large to e-mail or upload. We will also endeavor to keep all files archived for the future.
Would you do a joke/prank piece?
If I think it’s funny, I’ll work with your idea. I love a good laugh that makes people smile. No mean things. I’ve an urbane since of humor, though some things are just not funny. If you need to ask “what is funny?” then it’s definitely not funny. If, however, you’d like us to create the humorous concept, then we will gladly accommodate.
Please contact me with details of your project. Thank you for visiting.
© Michael Sean Connors